What we do — for our clients and for ourselves
Long Technology is an AI-driven digital-marketing agency based in Vancouver, BC. Paid search is one of the highest-ROI channels for most of our clients — a real-estate agent capturing "Vancouver condos for sale" searches, a hotel capturing "Whistler ski packages", a clinic capturing "dentist near me". But managing campaigns manually across a growing client roster doesn't scale, and most small businesses don't have the time or expertise to run their own Google Ads well.
We handle the entire paid-search lifecycle — strategy, launch, optimization, and reporting — so our clients get qualified leads and measurable ROI without touching the Google Ads UI themselves. The Google Ads API is the foundation of this offering: it lets us automate what would otherwise be dozens of hours of manual work per client, per month, and gives us the ability to loop AI into every step of the workflow.
We also run our own Long Technology campaigns on the same platform. Our own Google Ads account drives leads for our AI consulting, voice agent, chatbot, and Google Ads management services — targeting businesses searching for "AI voice agent Vancouver", "Google Ads agency BC", "AI chatbot for real estate", and similar terms across every city we serve. Using the Google Ads API for our own account isn't just convenient — it's how we stress-test every workflow before we ship it to clients. If our AI-assisted keyword research, ad copy generation, and conversion-tracking pipelines don't work for our own paid search, they don't get deployed to a client account.
How the service works
Discovery & Strategy
We start with a 30-minute call to understand the client's business, target market, geography, and conversion goals. We pull competitor keyword data and propose an initial campaign structure tailored to their industry.
AI-Assisted Keyword Research
We use the Google Ads KeywordPlanService together with Claude AI to expand seed keywords into a full campaign structure — search volume, cost-per-click, commercial intent, and negative-keyword lists — in minutes instead of days.
Programmatic Campaign Launch
Using the Google Ads API's CampaignService, AdGroupService, and AdGroupAdService, we programmatically build out the account from client-specific templates. This ensures consistency and lets us launch in hours, not days.
Conversion Tracking
Every Google Ads conversion is tied back to actual outcomes — leads captured by our AI voice agent, bookings made via our chatbot, form submissions on the client's site — through ConversionActionService. Clients see real cost-per-acquisition, not just cost-per-click.
Weekly Optimization
We query performance data through GoogleAdsService daily, surface underperforming keywords and ads, adjust bids, rotate creative, and expand on what's working. Clients get a weekly summary email with the numbers that matter.
Monthly Reporting
Each month, clients get a plain-English performance report via our branded dashboard — impressions, clicks, conversions, spend, ROAS, and the specific optimizations we made on their behalf. No jargon, no hiding.
Which Google Ads API services we use
We use the Google Ads API as the programmatic foundation for our entire workflow. Here are the specific services and why each one is essential:
CampaignServiceCreate, update, and pause campaigns based on client-specific budget, geographic targeting, and campaign-type templates. Essential for onboarding new clients at scale.
AdGroupServiceBuild out tightly themed ad groups that match our keyword-cluster strategy, so Quality Score stays high and CPCs stay low.
AdGroupAdServiceProgrammatically create responsive search ads generated by our AI copy pipeline, with headlines and descriptions tailored to each client's brand voice.
KeywordPlanServiceAI-assisted keyword research during client onboarding. We combine Google's historical search-volume data with Claude-generated keyword clusters to produce a comprehensive starting point.
GoogleAdsService (search)Pull daily performance metrics into our client reporting dashboard — impressions, clicks, spend, conversions, by campaign, ad group, and keyword. Powers both our optimization workflow and client-facing reports.
ConversionActionServiceLink Google Ads conversions to bookings captured by our AI voice agent, appointments booked by our chatbot, and forms submitted on client websites. Gives clients real cost-per-acquisition visibility.
RecommendationServiceProgrammatically surface and apply (or reject) Google's optimization recommendations across client accounts.
Who we serve
We manage Google Ads for ourselves (Long Technology) and for our client roster of Canadian small-to-midsize businesses where paid search is a meaningful lead-generation channel:
Long Technology (Ourselves)
Lead generation for our AI consulting, voice agent, chatbot, and Google Ads management services. Campaigns target searches like "AI voice agent Vancouver", "Google Ads agency BC", and city-specific variants across the 200+ Canadian cities we serve.
Real Estate Agents & Brokerages
Target buyers and sellers in specific neighbourhoods. Common keywords: "Vancouver condos for sale", "Burnaby real estate agent", "sell my house Surrey".
Hotels & Tourism
Capture high-intent traveller searches. We integrate with the client's PMS to run dynamic campaigns around occupancy, seasonality, and local events.
Clinics & Medical Practices
Dentists, physios, vets, chiropractors, specialists. High-intent local searches like "dentist near me" or "emergency vet Vancouver".
Professional Services
Law firms, accountants, financial advisors, consultants. Lead-gen campaigns tied to our AI voice agent so no call goes unanswered.
Trades & Home Services
Plumbers, electricians, HVAC, roofers, landscapers. Local service ads and search campaigns with our 24/7 AI phone booking agent.
Restaurants & Hospitality
Reservation-driving campaigns tied to the client's booking platform, with review-response automation to keep visibility high.
Why AI-assisted Google Ads management
Speed. What takes a traditional agency 2 weeks to launch, we launch in 2 days. Programmatic campaign creation plus AI-generated copy and keyword research removes almost all the manual setup work.
Scale. A single account manager at a traditional agency can manage maybe 10 client accounts well. With API automation we can responsibly manage 30–50, which means lower overhead per client and more competitive pricing.
Integration. We're already building our clients' AI voice agents, chatbots, and websites. Tying Google Ads conversion data back to those systems closes the loop — clients see not just clicks, but actual qualified leads and bookings.
Transparency. Every optimization is logged. Every weekly report includes the specific changes we made. No black box.
Ready to scale your paid search?
Free 30-minute consultation. We'll audit your current Google Ads account (or scope a new one from scratch) and give you an honest read on what's possible.